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For a very short time he became worldwide superstar, there is even the phenomenon named after his name – Knutomania. All over the globe people were able to buy toys, books, DVDs or media specials about Knut. As a famous tourist attraction, Knut has brought huge number of people in the Zoo in Berlin. He hasn’t got a special program to animate crowd, he was just doing his usual activities, and it was fun to others. Imagine that you got almost equal publicity as celebrity newborn babies. Shocking and fascinating at the same time!
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